January 31, 2012#
January 31, 2012#
September 18, 2011#
Google AdWords Bicycle Campaign
As an M.A. student at Michigan State University I participated in the Google Online Marketing Challenge. Below I have included my pre-campaign strategy that I developed for Cycletherapy Bicycles in Waterford, MI
Client Overview
CycleTherapy (CT) is a bicycle sales and service business, located in Waterford, MI and owned by Ernie Dell. CT offers a wide selection of bicycles for different people and uses. They also focus on providing expert service (repairs and tune-ups). Ernie’s staff (between 4-12 seasonally) is professionally trained and certified to work on all bicycle makes and models of bicycles. CycleTherapy online (CT online) (http://ctbicycles.com) offers customers the ability to shop online as well as tips on bicycling, bike advocacy, and biking news.
AgShare: Potential Feedback Loops
My part in the AgShare project is to explore the potential of feedback loops to inform and sustain the AgShare project. What this means to me is understanding what feedback loops are already in place and consider what existing infrastructure can support potential social, physical and technical feedback loops.
One of the potential loops I am interested in is mobile based platforms. Although African is one of the least connected areas, mobile use is sky-rocketing in comparison. This makes sense since physical land lines have traditionally been difficult to deploy, and mobile phones leaped over this already. Mobile internet use seems to be following this trend.
